OI-LOK-SHUN 爱乐信糖水局
FOSHAN 佛山

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[OI] is the love and inheritance of Shunde sweet soup; [LOK] is a delight to study and innovate the culture; [SHUN] is the sincerity and trustworthiness to customers and peers. With this spirit as a carrier, MWC created a brand new [OI-LOK-SHUN]. Modern interior design will collide with traditional food craft through the VI, the tonality of copywriting, and regional elements. Under this collision, Neighborhood social interaction and modern lifestyle, traditional culture, and business atmosphere will present a new fusion.
 
「爱乐信」起源于顺德大良,品牌与这座城市的连结密不可分。「爱」是对顺德甜品的忠爱传承,「乐」是对钻研创新的乐意之至,「信」是对顾客、同行的赤诚守信。借助着这份精神载体,设计师通过视觉风格、文案调性和地域元素,打造出全新的形、色、香、味的「爱乐信糖水局」,让现代的设计手法与传统食物手艺的碰撞,迸发传统文化与商业氛围的火花,呈现出邻里社交与现代生活方式的新融合。

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In Tongsui Bureau of OI-LOK-SHUN, happiness is available through taste and vision. MWC believes that sweet soup would bring happiness to people; you can feel sweetness and joy through taste when you enjoy sugar water. In addition, orange is the sweetest color in vision, so MWC used orange as the base in interior design, getting different shades of orange with gradients and alternations, and then used on various areas and materials.

在爱乐信糖水局味觉和视觉皆可获得甜度。味觉的甜度可以在享用糖水时获得,视觉上则用了甜度最高的颜色“橙色”来体现。以深浅不一的橙色为底,通过颜色的渐变与交替,运用到空间设计上,鲜明的橙色映现在不同区域,不同材料上。

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Milk custard is the most famous food in the store; therefore, MWC takes this as the design inspiration, abstracting the milk custard. The large arc structure in the middle of the store is inspired by the ripples produced by milk collisions when milk custard is made. The overall shape is vast, so the construction used plywood at the arc and stuck wood strips at the straight to reduce the weight and the number of boards. This method makes the structure light, like the sweet soup, even if the material is abundant, but it won’t burden the diners. The undulated shape with the gradient colors has become the visual focus of the ordering area; the arc-shaped seat base is also full of ripples, giving the place a more diversified feeling, making people involuntarily immersed in it.

如果糖水的香气能够实质化,那一定是流动的曲线,如袅袅的炊烟。店中间的错层弧型结构,取自本店最出名的双皮奶的抽象化,造型呈现出奶在碰撞时产生的波纹感,弧形处用夹板,直线处贴木条,减轻重量,也减少板材数量。整体造型庞大,体量却轻盈。错层的波纹造型加上渐变的颜色成为点单区的视觉焦点,带来更多甜美的关于回忆和灵感的碰撞。弧形造型的卡座底座也充满碰撞产生的波纹感,赋予空间更加多元化的层次与呼应。

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The depiction of spatial is also full of details. MWC specially selected the materials that can express the canton elements as the material language of this design, such as terrazzo, rammed earth, and mosaic tiles. At the same time, MWC also adheres to the environmental protection concept of using local materials as much as possible, so the materials are from local. The appliance of red bricks and rattan is an expression of the use of intangible cultural heritage, and this also is an expression of memory and a symbol of culture.

秉承着尽量使用当地材料的环保理念,MWC特别选择了水磨石、夯土、马赛克砖等这些可以表达广府元素的材料,作为这次设计的材料语言。以红砖窑为屏,以藤编为器,更是一种与非遗文化的遥相呼应,广府味道破壁而出。这是一种记忆的符号,也是文化的符号。

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Date completed / 完成日期: 11/2021
Area / 面积:200m² 
Project address / 项目地址: 佛山顺德乐从镇河滨中路建业楼商铺4号
                                             Shop 4, Jianye Building, Hebin Middle Road,
                                             Lecong Town, Shunde, Foshan