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BILLION BOTTLE 调忌狮
SHANGHAI 上海
BILLION BOTTLE is a composite mode brand integrating whisky warehouse and bar. Its business formats include:
• Whisky supermarkets during the day
• Dining during mealtimes
• Coffee in the afternoon
• Bars at night
According to the multiple functions that the client needs, the space should meet the requirements of different dimensions of time and space. So, MWC proposed “DAY&NIGHT” as the design concept, the combination of day and night can integrate multiple formats into this space.
BILLION BOTTLE调忌狮是集酒仓和酒吧于一体的复合模式品牌，其业态包含白天的超市、用餐时间的餐吧、下午的咖啡、晚上的酒吧。MWC思考着如何满足时间和空间不同维度的需求，把多元的业态整合到同一空间，于是提出了“日与夜”的设计概念。通过日与夜的结合勾勒出空间的不同功能、不同的业态。
“Why we want to Introduce the concept of convenient store into Billion?.”
“We hope that who comes BILLION can find their whisky, meanwhile to build a new lifestyle.” the client answered.
As a whisky convenience store, the client hopes to have as much space as possible to display the types of whisky, so MWC pays more attention to the size and permutation of the shelves in the design process. In addition, reduce the decoration design to let the focal point on the whisky.
引入“便利店”的概念，打造一个威士忌超市生活方式平台。希望来到这里的每一位客人都能找到属于自己的威士忌酒。BILLION BOTTLE作为一家威士忌酒便利店，业主希望在一层的空间里有尽可能多的空间展示威士忌酒的种类，所以MWC在设计过程中更加注重货架的尺寸、排列，并在此基础上减少装饰性的设计，以达到空间的简洁，让商品成为空间的重点。
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